There’s something to be said for a place that’s full of ingenuity and authenticity. From planting the first Oregon Pinot vine and trailblazing biodynamic wine to picking fresh organic berries off the bush, the Willamette Valley creates real experiences – and that makes all the difference.

In the heart of Oregon Wine Country, the Willamette Valley is rich in tradition and appreciation for great wine.  A majority of Oregon wineries continue to remain family-owned and eager to welcome visitors year-round.  Memorial Day and Thanksgiving weekends are especially popular, because most wineries that are typically closed to the public open their doors for wine tasting and an exclusive look at their facilities.   

Willamette Valley winemakers are known for making some of the world’s best Pinot Noir as well as a diversity of other cool-climate varieties with a personal, handcrafted approach. In addition to producing world-renowned wines, these wineries have set themselves apart through collaboration, sustainability leadership and passionate winemaking.

Willamette Valley AVAs

An American Viticultural Area (AVA) is a United States’ official designation of wine-growing regions. AVAs are demarcated by geography; sections of wine-growing regions with the same climate, soil, elevation and physical features are assigned an official AVA designation. The Willamette Valley tourism region is home to nine designated AVAs:

You may view additional Oregon AVAs or learn more about wineries on our site.

Oregon Wine Board

To see the breadth of the state and its appellations, explore Oregon’s viticultural areas via the Oregon Wine Board.

Oregon’s regional grower and winery organization websites are helpful resources providing more details about the state’s wineries. 

Did you know that Oregon wines fly free?

Oregon wines fly free

When you travel to Oregon Wine Country, it’s easy to take a taste of Oregon home with you, thanks to the Oregon Wines Fly Free program offered by the Oregon Wine Board, Travel Oregon and Alaska Airlines.

What you need to know:

  • One free checked case per Alaska Airlines Mileage Plan member
  • Your checked case does not count toward your baggage allowance
  • Mix and match bottles or bring a whole case from your favorite Oregon winery
  • Free tastings do not apply on holiday weekends or during special winery events
  • Visit our FAQs page if you have more questions

If you’re not an Alaska Airlines mileage plan member you can sign up today for free. Then, find an Alaska Airlines flight from your city and start planning your dream trip to any of Oregon’s diverse wine regions.

Alaska Airlines Mileage Plan members will receive a free tasting at participating wineries, and can check one case of Oregon wine for free on all domestic flights from participating Oregon airports (Medford, Redmond, Eugene and Portland, plus Walla Walla).

Learn More or View Participating Wineries.