The Willamette Valley Visitors Association (WVVA) is a Regional Destination Management Organization focused on promoting responsible tourism and regional economic well-being that benefits residents and visitors alike. Our mission is to enhance the region’s vitality by cultivating authentic experiences to support local communities, ensuring the Willamette Valley's long-term resilience. We are dedicated to fostering the prosperity of the Willamette Valley as a welcoming and inclusive year-round destination
Willamette Valley Visitors Association
866-548-5018
630 Center St NE Suite 100 Salem OR 97301
Jessy Fabrizio-Stover began working with WVVA as an AmeriCorps RARE (Resource Assistance of Rural Environments) in 2021. Within her Destination Development role, Jessy champions sustainable, community-driven tourism initiatives and believes both local and regional collaboration and partnership are vital to strong, impactful work. Her current development work focuses on expanding outdoor accessibility for all and strengthening recreation and community development networks throughout the region. As the lead for WVVA's global sales tactics, she promotes the Willamette Valley as a world-class, year-round destination to both domestic and international markets.
AmeriCorps RARE member
Augusta Stockman joins WVVA as an AmeriCorps RARE member (Resource Assistance for Rural Environments) hailing from Maine. As Destination Development Coordinator, she aims to enhance and promote the tourism offerings of the region through stakeholder collaboration and community engagement. Her projects include the expansion of trail accessibility surveying to help recreationists make informed decisions about enjoying outdoor spaces, coalition building and outreach around new river access points to enhance visitor and local experiences, and recreation development to support economic recovery in wildfire-impacted communities.
Marketing Coordinator
Melissa Sanchez became part of the WVVA team in 2024 as a PR and Marketing Intern and in 2025 became Marketing Coordinator. With a background in social media marketing and community relations she has experience building and engaging online communities. Melissa lives in Salem and is passionate about connecting people to the culture and landscapes of the Willamette Valley through the creation of meaningful campaigns and strategies.
The entire Willamette Valley is represented through board membership: South Clackamas County (Clackamas County Tourism), Yamhill County Tourism Partnership, Marion and Polk Counties (Travel Salem), Linn County (Albany Visitors Association), Benton County (Visit Corvallis), and East Lane County (Travel Lane County).
The Willamette Valley Visitors Association (WVVA) recognizes that specific communities have been excluded from feeling welcome, safe, and represented in the Willamette Valley region. We acknowledge this with humility and a responsibility to important and challenging work ahead. We are committed to upholding policies, ideals, and practices that hold our association accountable, and ask for persistent efforts toward making the Willamette Valley region accessible and enjoyable to all visitors and residents, regardless of their individual identity. WVVA is dedicated to building an organization that mirrors and honors the diversity within the Willamette Valley, by inviting, supporting, and sustaining a diverse workforce and partner base.
We at WVVA are committed to the following shared values:
● Acknowledging that not all people have the same story, needs, or point-of-view as our own.
● Pursuing new voices to share in, and at times guide, our conversations.
● Understanding that equity takes dedicated time, focus and resources.
● Seeking feedback and investing in repair work.
● Meeting all visitors and community members where they are and creating space to listen.
● Recognizing that Diversity Equity and Inclusion work is critical to the success of WVVA and the Willamette Valley.
● Aspiring to be a model for other organizations in what regional equity looks like.
The Willamette Valley Visitors Association commits to the demanding and necessary work of remaining inquisitive, focused, and fearless in the face of inequality. We believe through aligned efforts we can affect change in our region, our industry, and ourselves.
