The Willamette Valley Visitors Association’s (WVVA) mission is to build awareness for the Willamette Valley as a premier year-round travel destination through marketing, sales and destination development. Comprising six visitor associations, WVVA serves as the regional destination marketing organization for the Willamette Valley, driving visitor expenditures and economic impact to all parts of the region.
Willamette Valley Visitors Association
(located inside Travel Salem Visitors Center)
388 State St. Ste 100 Salem, OR 97301
Monday through Friday, 9:00 a.m. to 5:00 p.m.
meet our staff
Dawnielle Tehama brings a wealth of experience to her role as WVVA’s executive director. She has worked with public lands groups; state and county parks; national parks and monuments and federal agencies. Her branding, strategy, creative development, and media background allow her to promote the Willamette Valley’s beauty and bounty in an ethically responsible and sustainable way. She is also the proud mother of two teenage daughters.
Outdoor Recreation & Wildfire Recovery Coordinator
Jessy Fabrizio-Stover is joining WVVA as an AmeriCorps RARE (Resource Assistance of Rural Environments) member. She is focused on tourism destination development in the fire impacted regions of Santiam Canyon and the McKenzie River Region. Additionally, Jessy’s scope of work will be identifying and highlighting recreational opportunities in the Mid-Willamette Valley to build a stronger, more diverse outdoor recreation network in the region.
Communications & Program Manager
Katie McFall began working with WVVA through the AmeriCorps RARE (Resource Assistance for Rural Environments) program. As the development coordinator, Katie leads destination development projects that support larger initiatives across the Willamette Valley. The scope of her work includes projects that promote the Valley as a world-class travel destination, including the Willamette River Water Trail (a Travel Oregon Destination Ready award winner), Food Trails and cycling connectivity.
Willamette Valley Visitors Association Board of Directors
Marion & Polk Counties
Travel Lane County