The Willamette Valley Visitors Association’s (WVVA) mission is to build awareness for the Willamette Valley as a premier year-round travel destination through marketing, sales and destination development. Comprising six visitor associations, WVVA serves as the regional destination marketing organization for the Willamette Valley, driving visitor expenditures and economic impact to all parts of the region.

contact us

Willamette Valley Visitors Association
(located inside Travel Salem Visitors Center)
388 State St. Ste 100 Salem, OR 97301
Monday through Friday, 9:00 a.m. to 5:00 p.m.

meet our staff

Executive Director

Dawnielle Tehama brings a wealth of experience to her role as WVVA’s executive director. She has worked with public lands groups; state and county parks; national parks and monuments and federal agencies. Her branding, strategy, creative development, and media background allow her to promote the Willamette Valley’s beauty and bounty in an ethically responsible and sustainable way. She is also the proud mother of two teenage daughters.

Development & Industry Relations Manager

Tori Middelstadt joined WVVA in 2017 as the development and industry relations manager. She travels with the Oregon delegation on Global Sales efforts, providing education and communication opportunities within the industry, leading regional destination development and support development within sub-regional partners. In addition, she coordinates the grant program and is the RDMO contact for outreach for Travel Oregon’s competitive grant programs. You’ll find her representing the Willamette Valley at trade shows, and you can see her in travel guides and other marketing materials with her pup.

Development Coordinator

Katie McFall began working with WVVA through the AmeriCorps RARE (Resource Assistance for Rural Environments) program. As the development coordinator, Katie leads destination development projects that support larger initiatives across the Willamette Valley. The scope of her work includes projects that promote the Valley as a world-class travel destination, including the Willamette River Water Trail (a Travel Oregon Destination Ready award winner), Food Trails and cycling connectivity.

Willamette Valley Visitors Association Board of Directors

Cristina of Visit Corvallis

Christina Rehklau

Benton County
420 NW 2nd St.
Corvallis, OR 97330

Rebecca Bond  

Vice President
Linn County
110 3rd Ave SE  
Albany OR 97321

Samara Phelps

Clackamas County
150 Beavercreek Road
Oregon City, OR 97045

A closeup of a woman

Irene Bernards

Marion & Polk Counties  
181 High St. NE
Salem, Oregon 97301

A closeup of a woman

Natalie Inouye

Travel Lane County
754 Olive St.
Eugene, OR 97401

Leslie Caldwell Taste Newberg

Leslie Caldwell

Yamhill County
210 N. Blaine St.
Newberg, OR 97132

Reporting and Monthly Meetings