The Willamette Valley Visitors Association’s (WVVA) mission is to build awareness for the Willamette Valley as a premier year-round travel destination through marketing, sales and destination development. Comprising six visitor associations, WVVA serves as the regional destination marketing organization for the Willamette Valley, driving visitor expenditures and economic impact to all parts of the region.
Travel Salem Visitors Center
388 State St. Ste 100 Salem, OR 97301
Monday through Friday, 9:00 a.m. to 5:00 p.m.
meet our staff
Dawnielle Tehama brings a wealth of experience to her role as WVVA’s executive director. She has worked with public lands groups; state and county parks; national parks and monuments and federal agencies. Her branding, strategy, creative development, and media background allow her to promote the Willamette Valley’s beauty and bounty in an ethically responsible and sustainable way. She is also the proud mother of two teenage daughters.
Development & Industry Relations Manager
Tori Middelstadt joined WVVA in 2017 as the development and industry relations manager. She travels with the Oregon delegation on Global Sales efforts, providing education and communication opportunities within the industry, leading regional destination development and support development within sub-regional partners. In addition, she coordinates the grant program and is the RDMO contact for outreach for Travel Oregon’s competitive grant programs. You’ll find her representing the Willamette Valley at trade shows, and you can see her in travel guides and other marketing materials with her pup.
Katie McFall began working with WVVA through the AmeriCorps RARE (Resource Assistance for Rural Environments) program. As the development coordinator, Katie leads destination development projects that support larger initiatives across the Willamette Valley. The scope of her work includes projects that promote the Valley as a world-class travel destination, including the Willamette River Water Trail (a Travel Oregon Destination Ready award winner), Food Trails and cycling connectivity.
Willamette Valley Visitors Association Board of Directors
420 NW 2nd St.
Corvallis, OR 97330
110 3rd Ave SE
Albany OR 97321
150 Beavercreek Road
Oregon City, OR 97045
Marion & Polk Counties
181 High St. NE
Salem, Oregon 97301
Travel Lane County
754 Olive St.
Eugene, OR 97401
210 N. Blaine St.
Newberg, OR 97132