The Willamette Valley Visitors Association’s (WVVA) mission is to build awareness for the Willamette Valley as a premier year-round travel destination through marketing, sales and destination development. Comprising six visitor associations, WVVA serves as the regional destination marketing organization for the Willamette Valley, driving visitor expenditures and economic impact to all parts of the region.

contact us

Willamette Valley Visitors Association

PO Box 5247 Salem, OR 97304

meet our staff

Executive Director

Dawnielle Tehama brings a wealth of experience to her role as WVVA’s executive director. She has worked with public lands groups; state and county parks; national parks and monuments and federal agencies. Her branding, strategy, creative development, and media background allow her to promote the Willamette Valley’s beauty and bounty in an ethically responsible and sustainable way. She is also the proud mother of two teenage daughters.

Outdoor Recreation and Global Sales Coordinator

Jessy Fabrizio-Stover began working with WVVA as an AmeriCorps RARE (Resource Assistance of Rural Environments) in 2020. Within Outdoor Recreation Development, Jessy identifies and highlights recreational opportunities throughout the Valley to build a stronger, more diverse outdoor recreation network throughout the region. Additionally, as Global Sales Coordinator she promotes the Willamette Valley domestically and internationally as a premier, year-round travel destination.

Communications & Program Manager

Katie McFall began working with WVVA through the AmeriCorps RARE (Resource Assistance for Rural Environments) program. As the Communications & Program Manager, Katie leads destination development projects that support larger initiatives across the Willamette Valley. The scope of her work includes projects that promote the Valley as a world-class travel destination, including the Willamette River Water Trail (a Travel Oregon Destination Ready award winner), Food Trails and cycling connectivity.

Willamette Valley Visitors Association Board of Directors

Cristina of Visit Corvallis

Christina Rehklau

Benton County

Rebecca Bond  

Vice President
Linn County

Samara Phelps

Clackamas County

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Irene Bernards

Marion & Polk Counties

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Natalie Inouye

Travel Lane County

Leslie Caldwell Taste Newberg

Leslie Caldwell

Yamhill County

Reporting and Monthly Meetings