The Willamette Valley is confidently rooted in its land, its history, and its own good fortune. (Just recently, we joined Napa Valley as one of only two wine regions in the U.S. formally recognized by the European Union through Protected Geographical Indication status.) Our valley is celebrated for its wines, yet there is much more to our authentic, harmonious and inclusive communities and Indigenous lands — where adventure weaves its way throughout, offering surprises and delights to those who seek the treasures here. Our brand identity needs to reflect the diversity of our offerings, and with this reimagined brand we can continue to celebrate our traditions while embracing every aspect of what makes this area or Oregon so magical.
the brand story
Oregon’s Willamette Valley is one of the world’s most majestic food and wine destinations, and it’s where lush, gorgeous landscapes offer endless outdoor adventures. Discover backroads beckoning you to explore historic communities that welcome visitors with genuine hospitality and share their passion for crafting artisanal, Oregon-made products. At the heart of the valley lies the famous Willamette River surrounded by farmlands, rolling hills and towering mountains where your inner explorer will be left breathless by the experiences only this land can offer.
the logo design
The new Willamette Valley logo is a homage to the sweeping vistas and verdant rolling hills that sustain our communities and our industries. Within the mark, you will find easter eggs, little unexpected surprises, that further the narrative that the valley is a complete destination. The leaves above the two L’s represent the flora and fauna, the nut a nod to our beloved hazelnuts and the tail of the Y embodying the area’s abundant waterways. The logo can be used with the tagline Oregon Wine Country in applications with a culinary, food, and beverage focus, or without to speak to the broader experiences.
the color palette
The color palette was inspired by the natural surroundings and represents the landscape, tastes, and experiences found in the Willamette Valley. Each color is rich and varied, adding depth and range to the palette that speaks to the The color palette was inspired by the natural surroundings and represents the landscape, tastes, and experiences found in the Willamette Valley. Each color is vibrant and varied, adding depth and range to the palette that speaks to the richness of the agriculture and the area’s natural resources that enrich every aspect of the experiences found in the valley.
For our Partners
Now that you’ve seen the new brand identity, download the new assets and the brand standards guide to use our reimagined logo in your marketing efforts.