Every year, visitors from around the world arrive in the Willamette Valley to sip award-winning wines, sample fresh fare and enjoy our outdoor experiences — to the tune of nearly 6.8 million overnight trips annually.

So we at the Willamette Valley Visitors Association (WVVA) have created this Industry Resources section to help boost that tourism economy and better support small businesses.

Subscribe to our industry e-newsletter for the latest updates.

The Willamette Valley Visitors Association is working hard to assist our partners as they navigate the COVID-19 outbreak.

To help our partners and stakeholders, we’ve compiled a few resources to help you through these trying times:

News and Updates on COVID-19 in the Willamette Valley: Our “news and updates” page includes local, state, and federal guidance on gatherings; provides an overview of the disease (and how it spreads); and offers tips and advice for keeping staff and visitors safe.

Willamette Valley Visitors Association Industry and Stakeholder Resources: We’ve put together a list of resources to assist our partners as they navigate the COVID-19 outbreak. The page includes “open for business” reporting, information and resources for employers and workers, industry-specific links, closure information, and more.

Masked couple being served by a masked waitress

be kind & unwind

The “Be Kind” movement is in full swing. We recognize the challenges you and your staff face every day and thank you for all of your hard work, determination and commitment to continue serving visitors to the Valley. We’ve developed assets and sample copy you can use to promote kindness through your social media channels. You can also download assets created by Travel Oregon.

Industry Resources

Race, Diversity, Equity and Inclusion

Our Industry Partners are welcome to join us to help create an inclusive, safe place for people from all walks of life to enjoy the Willamette Valley. Learn more about our initiatives and how you can get involved.

A table loaded with food at Gathering Together Farm.

Regenerative & Sustainable Travel

We are developing programs and resources to make regenerative and sustainable practices part of our culture. Learn how you can get involved and explore resources you can put into practice today.

brand assets

Now that you’ve seen the new brand identity, download the new assets and the brand standards guide to use our reimagined logo in your marketing efforts.

Equity Statement

The Willamette Valley Visitors Association is committed to equity, which invites, supports, and sustains a diverse workforce and stakeholder base—a community that mirrors and honors the diversity that prospers within the Willamette Valley region.

Join Our Industry Newsletter

Our industry-focused newsletter offers the latest grant opportunities, news, updates, resources, deadlines, and more.

Browse past e-newsletters, and subscribe (by filling out the form below) to stay updated going forward.