The Willamette Valley Visitor Association inspires visitors from around the world to travel to the Willamette Valley to sip award-winning wines, sample fresh fare, and enjoy our outdoor experiences — to the tune of nearly 6.8 million overnight trips annually.  In partnership with you, our industry and your businesses can help boost the tourism economy in Oregon. Learn about our funding opportunities, budgets, and resources and how you can get involved.

Who We Serve

WVVA serves as the regional destination organization for the Willamette Valley, driving visitor expenditures and economic impact to all parts of the region. Meet our partners in the Willamette Valley region.

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Who We Are

Meet our staff and our board of directors representing each county in the Willamette Valley region.

Race, Diversity, Equity and Inclusion

Join us and help create an inclusive, safe place for people from all walks of life to enjoy the Willamette Valley. Learn more about our initiatives and how you can get involved.

Regenerative & Sustainable Travel

We are developing programs and resources to make regenerative and sustainable practices part of our culture. Learn how you can get involved, explore resources you can put into practice today, and how you can enroll your business.

The WVVA Destination Regeneration Report

WVVA participated in a program designed by the Transformational Travel Council and a team of tourism development practitioners. Read the full program report that includes insights on how to build participant and community understanding of transformational travel practices and regenerative development for tourism.

brand assets

Now that you’ve seen the new brand identity, download the new assets and the brand standards guide to use our reimagined logo in your marketing efforts.

Join Our Industry Newsletter

Our industry-focused newsletter offers the latest grant opportunities, news, updates, resources, deadlines, and more.

Browse past e-newsletters, and subscribe (by filling out the form below) to stay updated going forward.


Certified Autism Center™

WVVA has worked with The International Board of Credentialing and Continuing Education Standards (IBCCES), a global leader in online training and certification programs, to be designated as a Certified Autism Center™ (CAC). Our staff has completed training and certification in best practices when assisting autistic individuals. By undergoing additional autism-specific training, the goal is for our team to be better equipped to provide better service and experiences to all. Click to  learn more about Certified Autism Center™

Connect With Us

Questions or want to get involved in Willamette Valley tourism, contact

You can also connect with us on our LinkedIn page.